Solicitors firms are facing unprecedented competition. 

To survive and thrive - there is a need to maintain existing work and bring in new clients.
This course will tell you How.


Who should attend?

• Any firm that wants to compete in the new Legal Services world of ABS etc.
• Anyone involved in the marketing of a solicitor's firm
• Fee earners who would like to get more work in
• Managers responsible for marketing and growing the firm
• Partners, Members, Directors who want to develop new areas of work.


What will the course cover?
• What is marketing? - is it all about advertising?
• What is selling? - do I need to do that as a professional service provider?
• Creating a meaningful and effective marketing plan
• Product, Price, Place and Promotion (the 4 Ps) - should I compete on price?
• BRAND - how important it is and how can you use it to your advantage?
• How to differentiate your service from your competitors
• Core Competencies and Competitive advantage - why is my firm different?
• Online- marketing and the use of Social Media - Facebook, Twitter, Linked-In etc.


Course Tutor

 

 

 

Wayne Williams MBA
Wayne holds a Master's Degree - which included an extensive marketing element.
He has practical experience of growing a business including a solicitors practice.

 

What to know more or book?
• Complete the booking form overleaf and return with your cheque.
• e: book@cpm21.co.uk
• Or book using PayPal/Credit Card.

  Download the course brochure and booking form here.